Glossary

A
Affiliate Marketing
A marketing arrangement where you earn a commission for promoting other people’s or company’s products. You receive a percentage of each sale made through your unique referral links.
Analytics
Tools and metrics used to measure website traffic, user behavior, and business performance. Common examples include Google Analytics and customer engagement metrics.
B
B2B (Business-to-Business)
A business model where products or services are sold to other businesses rather than individual consumers.
B2C (Business-to-Consumer)
A business model where products or services are sold directly to individual consumers.
Bounce Rate
The percentage of visitors who leave your website after viewing only one page, without taking any action.
C
CMS (Content Management System)
Software that helps you create, manage, and modify website content without needing specialized technical knowledge. Examples include WordPress and Shopify.
CTA (Call-to-Action)
A prompt that encourages visitors to take a specific action, such as “Buy Now,” “Subscribe,” or “Learn More.”
Conversion Rate
The percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
D
Domain Name
Your website’s address on the internet (e.g., www.yourbusiness.com). It’s your online identity and brand.
Dropshipping
A retail fulfillment method where you don’t keep products in stock. Instead, you transfer customer orders to a manufacturer or wholesaler who ships directly to the customer.
E
E-commerce
The buying and selling of goods and services over the internet.
Email Marketing
Promoting products or services by sending targeted emails to current and potential customers.
F
Fulfillment
The process of receiving, packaging, and shipping orders to customers.
L
Landing Page
A standalone web page designed specifically to convert visitors into leads or customers.
Lead Generation
The process of attracting and converting potential customers interested in your products or services.
M
Market Research
The process of gathering information about your target market, customers, and competitors.
Mobile-First
A design approach that prioritizes the mobile version of your website over the desktop version.
N
Niche Market
A specialized segment of the market focused on a specific product or service category.
P
PPC (Pay-Per-Click)
An advertising model where you pay each time someone clicks on your ad.
Payment Gateway
A service that processes credit card payments for online businesses.
R
ROI (Return on Investment)
A performance measure used to evaluate the profitability of an investment relative to its cost.
S
SEO (Search Engine Optimization)
Techniques used to improve your website’s visibility in search engine results.
Shopping Cart
Software that allows customers to select and save items for purchase on an e-commerce site.
T
Traffic
The number of visitors to your website.
U
UI (User Interface)
The visual elements of your website that users interact with.
UX (User Experience)
The overall experience users have while interacting with your website.
V
Virtual Assistant
A remote worker who provides administrative, technical, or creative assistance to your business.