Glossary
A
- Affiliate Marketing
- A marketing arrangement where you earn a commission for promoting other people’s or company’s products. You receive a percentage of each sale made through your unique referral links.
- Analytics
- Tools and metrics used to measure website traffic, user behavior, and business performance. Common examples include Google Analytics and customer engagement metrics.
B
- B2B (Business-to-Business)
- A business model where products or services are sold to other businesses rather than individual consumers.
- B2C (Business-to-Consumer)
- A business model where products or services are sold directly to individual consumers.
- Bounce Rate
- The percentage of visitors who leave your website after viewing only one page, without taking any action.
C
- CMS (Content Management System)
- Software that helps you create, manage, and modify website content without needing specialized technical knowledge. Examples include WordPress and Shopify.
- CTA (Call-to-Action)
- A prompt that encourages visitors to take a specific action, such as “Buy Now,” “Subscribe,” or “Learn More.”
- Conversion Rate
- The percentage of website visitors who complete a desired action, such as making a purchase or signing up for a newsletter.
D
- Domain Name
- Your website’s address on the internet (e.g., www.yourbusiness.com). It’s your online identity and brand.
- Dropshipping
- A retail fulfillment method where you don’t keep products in stock. Instead, you transfer customer orders to a manufacturer or wholesaler who ships directly to the customer.
E
- E-commerce
- The buying and selling of goods and services over the internet.
- Email Marketing
- Promoting products or services by sending targeted emails to current and potential customers.
F
- Fulfillment
- The process of receiving, packaging, and shipping orders to customers.
L
- Landing Page
- A standalone web page designed specifically to convert visitors into leads or customers.
- Lead Generation
- The process of attracting and converting potential customers interested in your products or services.
M
- Market Research
- The process of gathering information about your target market, customers, and competitors.
- Mobile-First
- A design approach that prioritizes the mobile version of your website over the desktop version.
N
- Niche Market
- A specialized segment of the market focused on a specific product or service category.
P
- PPC (Pay-Per-Click)
- An advertising model where you pay each time someone clicks on your ad.
- Payment Gateway
- A service that processes credit card payments for online businesses.
R
- ROI (Return on Investment)
- A performance measure used to evaluate the profitability of an investment relative to its cost.
S
- SEO (Search Engine Optimization)
- Techniques used to improve your website’s visibility in search engine results.
- Shopping Cart
- Software that allows customers to select and save items for purchase on an e-commerce site.
T
- Traffic
- The number of visitors to your website.
U
- UI (User Interface)
- The visual elements of your website that users interact with.
- UX (User Experience)
- The overall experience users have while interacting with your website.
V
- Virtual Assistant
- A remote worker who provides administrative, technical, or creative assistance to your business.