Understanding your visitors is very important. If you have a website, you need to know how users interact with it. Tracking user journeys can help you understand this better. This guide will show you how to track user journeys on WordPress lead forms. It’s easy to follow and will help you improve your website.

Why Track User Journeys?

Tracking user journeys helps you see how visitors use your site. You can learn what they like and dislike. This information can help you improve your website. You can make it easier for users to find what they need. This can lead to more leads and sales.

What You Need to Get Started

You need a few things to track user journeys on WordPress. First, you need a WordPress website. Second, you need to install some plugins. We will talk about these plugins next.

Installing Necessary Plugins

There are many plugins available for WordPress. Some are free, and some are paid. Here are some plugins you can use to track user journeys.

• Google Analytics: This is a free tool from Google. It helps you track visitors to your website.
• MonsterInsights: This is a plugin that makes it easy to use Google Analytics on WordPress.
• WPForms: This plugin helps you create lead forms. It also has tracking features.

Credit: www.wpbeginner.com

Credit: wpforms.com

Setting Up Google Analytics

Google Analytics is a powerful tool. It can track many things on your website. Follow these steps to set it up:

1. Go to the Google Analytics website.
2. Create a new account if you do not have one.
3. Follow the steps to set up a new property. This is your website.
4. Google will give you a tracking code. Copy this code.
5. Go to your WordPress dashboard.
6. Install and activate the MonsterInsights plugin.
7. Go to MonsterInsights settings and paste the Google Analytics tracking code.

Creating Lead Forms with WPForms

WPForms is a user-friendly plugin. It helps you create lead forms easily. Follow these steps to create a lead form:

1. Go to your WordPress dashboard.
2. Install and activate the WPForms plugin.
3. Go to WPForms and click on “Add New.”
4. Choose a template or create a form from scratch.
5. Drag and drop fields to create your form.
6. Save your form when you are done.

Tracking User Journeys with WPForms

WPForms has built-in tracking features. You can see how users interact with your forms. Here is how to enable tracking:

1. Go to WPForms settings.
2. Click on the “Marketing” tab.
3. Enable tracking features.

Now you can see detailed reports. You can see how many users fill out your forms. You can also see which forms are most popular.

Using Google Analytics for Detailed Tracking

Google Analytics can give you more detailed information. You can see the complete user journey on your website. Here is how to set it up:

1. Go to your Google Analytics account.
2. Click on “Behavior” in the left menu.
3. Click on “Behavior Flow.”
4. You will see a flow chart of user journeys.

This chart shows you how users navigate your site. You can see where they enter and leave. You can also see which pages they visit most.

Analyzing the Data

Now you have a lot of data. It’s time to analyze it. Look for patterns in user behavior. Which pages do users visit most? Where do they drop off? Use this information to improve your website.

Making Improvements

Use the data to make changes to your website. Here are some tips:

• Make popular pages easier to find.
• Improve or remove pages where users drop off.
• Make your lead forms simple and easy to fill out.

Frequently Asked Questions

What Is User Journey Tracking In WordPress?

User journey tracking shows how visitors interact with your site. It helps improve user experience and conversions.

How Can I Track User Journey On Lead Forms?

Use plugins like Gravity Forms or WPForms. They provide built-in tracking features. You can also use Google Analytics.

Why Is It Important To Track User Journey?

It helps you understand user behavior. This information can improve your forms and increase lead generation.

Which Plugins Are Best For Tracking User Journey?

Top plugins include Gravity Forms, WPForms, and MonsterInsights. They offer detailed tracking and analytics.

Conclusion

Tracking user journeys on WordPress lead forms is important. It helps you understand your visitors better. You can use this information to improve your website. Follow the steps in this guide to get started. Happy tracking!