Do you want to show ads only to people from search engines? This guide will help you. You can easily do this in WordPress.

Why Target Only Search Engine Visitors?

Search engine visitors are different. They come looking for something specific. They are more likely to click on ads. So, targeting them can increase your ad revenue.

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Steps to Display Ads Only to Search Engine Visitors

Follow these steps to set up ads for search engine visitors:

Step 1: Install A Plugin

First, you need a plugin. We will use a plugin called “WP Visitor Statistics.” It is free and easy to use.

1. Go to your WordPress dashboard.
2. Click on “Plugins” and then “Add New.”
3. In the search bar, type “WP Visitor Statistics.”
4. Click “Install Now” and then “Activate.”

Step 2: Configure The Plugin

Now, you need to set up the plugin. Here is how:

1. Go to the plugin settings.
2. Click on “Settings” then “WP Visitor Statistics.”
3. Check the box that says “Enable Statistics.”
4. Save the changes.

Step 3: Add Custom Code

Next, you need to add some custom code. This code will check if the visitor came from a search engine. If yes, it will show the ad.

Follow these steps:

1. Go to your WordPress dashboard.
2. Click on “Appearance” and then “Theme Editor.”
3. In the right-hand menu, click on “Theme Functions” (functions.php).
4. Add the following code at the end:

function is_search_engine_visitor() {
    $referer = $_SERVER['HTTP_REFERER'];
    if (strpos($referer, 'google') !== false || strpos($referer, 'bing') !== false || strpos($referer, 'yahoo') !== false) {
        return true;
    }
    return false;
}

function show_ads_to_search_engine_visitors() {
    if (is_search_engine_visitor()) {
        // Your ad code here
        echo 'Your Ad Code Here';
    }
}
add_action('wp_footer', 'show_ads_to_search_engine_visitors');

Save the changes. This code will now show ads to search engine visitors.

Step 4: Test Your Setup

Now, you need to test everything. Follow these steps:

1. Open a new browser tab.
2. Go to Google and search for your website.
3. Click on your website link from the search results.
4. Check if the ad appears.

If the ad shows up, you did everything right!

Benefits of Displaying Ads to Search Engine Visitors

Why should you target search engine visitors? Here are some benefits:

• Increased Click-Through Rate (CTR): Search engine visitors are more likely to click on ads.
• Higher Revenue: More clicks mean more money.
• Better User Experience: Regular visitors won’t see too many ads.

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Frequently Asked Questions

How Can I Display Ads Only To Search Engine Visitors?

Use a WordPress plugin like WP Advanced Ads. It targets search engine visitors.

Which Plugin Helps With Search Engine Visitor Targeting?

WP Advanced Ads is a popular choice for targeting search engine visitors in WordPress.

Is Targeting Search Engine Visitors Effective?

Yes, it improves ad relevance and can increase your click-through rate.

Do I Need Coding Skills To Target Search Engine Visitors?

No coding skills are required. Plugins handle the technical aspects.

Conclusion

Showing ads only to search engine visitors can be very useful. It can increase your revenue without annoying your regular visitors. Follow the steps in this guide to set it up. Good luck!