Mailchimp is a popular email marketing tool. Many websites use it. It helps to collect emails from visitors. You can add a subscribe form to your WordPress site. This guide will show you how.
Why Use Custom Fields in Mailchimp?
Custom fields collect more information. They help you understand your audience. You can ask for names, birthdays, or interests. This can make your emails more personal.
Steps to Create a Mailchimp Subscribe Form in WordPress
Creating a subscribe form is easy. Follow these steps:
Step 1: Create A Mailchimp Account
First, you need a Mailchimp account. Go to the Mailchimp website. Sign up for a free account. Fill in the required details. After signing up, log in to your account.
Step 2: Create An Audience In Mailchimp
Next, create an audience. This is where you store your email addresses. Go to the “Audience” tab. Click on “Create Audience.” Fill in the information. Click “Save.”
Step 3: Create Custom Fields In Mailchimp
You can now create custom fields. Go to your audience. Click on “Manage Audience.” Select “Settings.” Click on “Audience fields and |MERGE| tags.” Here, you can add new fields. For example, you can add a “Phone Number” field. Click “Add A Field.” Choose the field type. Give it a name. Click “Save Changes.”
Step 4: Install Mailchimp Plugin For WordPress
Now, install the Mailchimp plugin in WordPress. Go to your WordPress dashboard. Click on “Plugins.” Select “Add New.” Search for “Mailchimp for WordPress.” Click “Install Now.” Then, click “Activate.”
Step 5: Connect Mailchimp To WordPress
You need to connect Mailchimp to WordPress. Go to the Mailchimp plugin settings. Enter your Mailchimp API key. You can find this key in your Mailchimp account. Go to “Account.” Click on “Extras.” Select “API keys.” Copy the key and paste it in WordPress.
Step 6: Create A Subscribe Form In WordPress
Now, create your subscribe form. Go to the Mailchimp plugin settings. Click on “Form.” Add the fields you created in Mailchimp. Customize the form as you like. Click “Save Changes.”
Step 7: Add The Subscribe Form To Your Site
Finally, add the form to your site. You can add it to a page, post, or widget. Use the shortcode provided by the plugin. Copy the shortcode. Paste it where you want the form to appear. Save your changes.

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Tips for a Successful Subscribe Form
Here are some tips to make your form better:
- Keep it simple. Only ask for necessary information.
- Use a clear call-to-action. Tell visitors what to do.
- Make it mobile-friendly. Many people use phones to browse.
- Test the form. Make sure it works correctly.

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Frequently Asked Questions
How To Add Custom Fields In Mailchimp Form?
Use Mailchimp’s form builder. Add fields like text, dropdowns, and checkboxes.
Can You Integrate Mailchimp With WordPress?
Yes, use plugins like Mailchimp for WordPress or Mailchimp Forms by MailMunch.
What Plugins Add Mailchimp Forms In WordPress?
Popular plugins include Mailchimp for WordPress, Mailchimp Forms by MailMunch, and WPForms.
How To Customize Mailchimp Form Fields?
Go to Mailchimp’s form builder. Add or edit fields as needed.
Conclusion
Creating a Mailchimp subscribe form with custom fields is easy. It helps you collect more information. Follow these steps to add a form to your WordPress site. Customize it to fit your needs. Use the tips to make it better.
Additional Resources
For more help, visit these resources: